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The City Constructed to Sell Its Experience

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The Entertained Consumer emerges in a city which has made consumption a productive act. If Archizoom concludes that the city is obsolete, and takes the factory and supermarket as models for total urbanization, I draw the illusion which Neoliberalism requires in order to maintain consumptive production.


Architecture becomes the container of experience, producing an environment for the body to be entertained. Consumption is as much an obligation as production and by repeating the components of Hudson Yards, the futility of the spectacle is revealed.

The Vessel only makes sense if there is one.

The multiplicity of experience dissolves when everything is contained by one brand.

Menu of Experiences

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There Can be Only One

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